It is easily ordered through Inventory Manager 3.0. Dealers have the option to link to their website from their fan page, but this option caters to those users who feel comfortable working within the traditional Facebook environment.ĭealer Specialties offers the Facebook application at no additional fee to Gold and Platinum package holders. Inventory is displayed in the same format as on their website.
Unlike many other Facebook inventory applications, this application allows visitors to remain on the dealer's Facebook page. As a result, the online relationship becomes more robust, resulting in increased propensity to buy." "As we expand the options for inventory distribution to Facebook, our customers increase exposure of their inventory with their fans. Our ability to leverage real-time inventory updates with the most popular social media site for all demographics is a win/win for our customers," said Glen Garvin, group general manager for Dominion Dealer Solutions. "We understand the consumer car shopping experience is expanding beyond traditional media, and the options for information gathering are becoming increasingly fragmented.
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